Midjourney v7
The complete guide

What is Midjourney?

Midjourney is an AI image-generation system that works through Discord and a dedicated web interface. Unlike other tools on the market, Midjourney is known mainly for the exceptionally high aesthetic quality of the images it produces — results that look as if they were painted by a professional artist, not by an algorithm.

The system works simply: you enter a text description (Prompt), and the model generates four image variations within about a minute. From there you can pick a favorite variation, upscale it, generate more variations, and refine the result until you get exactly what you wanted.

Version 7 — the latest — brings impressive improvements in prompt understanding, in Promptless Generation (creating without a prompt!), and in the Personalization system that learns your personal taste over time. This makes Midjourney not just an "image-generation tool" but a creative partner that understands your style.

Getting started — Step by Step

Getting into Midjourney for the first time is relatively simple. Here is the full sign-up process:

Prompt Engineering for Midjourney

The prompt is the heart of Midjourney. The difference between a mediocre image and a stunning one is almost always in the quality of the prompt. Here is the recommended structure:

[Subject] [Action/Pose] [Environment] [Style] [Quality Keywords] [Parameters]

Examples of quality prompts

a cyberpunk samurai warrior in neon-lit Tokyo alley,
cinematic lighting, photorealistic, 8k --ar 16:9 --v 7

minimalist product photography of wireless headphones
on white marble, soft studio lighting --ar 1:1 --style raw

watercolor illustration of old jerusalem market,
vibrant colors, detailed architecture --ar 4:3 --v 7

Note that each prompt contains a clear main subject, an environment description, a style direction, and finally — technical parameters. This combination is the key to consistent, professional results.

Key parameters

Parameters are added at the end of the prompt with -- and allow technical control over the result:

Advanced features — Remix, Vary, Inpaint

Remix Mode

Remix Mode is one of the most powerful tools in Midjourney. When you click V1–V4 to create a variation, Remix Mode lets you change the prompt while generating the variation. This way you can keep the original composition while changing the style, colors, or subject.

Example: you created a portrait of a woman with one kind of lighting. With Remix, you can change it to "same portrait in watercolor style" and keep the pose.

Vary Region (Inpaint)

Vary Region lets you paint a "mask" over part of the image and have Midjourney rewrite only that area. The rest of the image stays unchanged. Useful for swapping faces, changing backgrounds, adding objects, and "fixing" hands (which are notoriously problematic in AI).

Zoom Out

Zoom Out expands the image canvas outward — Midjourney "invents" what lies beyond the borders of the original image. Useful for creating wider images, or changing the aspect ratio after generation.

Style Reference (--sref)

Keeps a consistent style across different images. You pass the parameter a URL of a reference image so Midjourney "adopts" its style — the colors, the line, and the aesthetic — into the new image you create.

a serene mountain landscape --sref https://example.com/my-style-reference.jpg --sv 500

Character Reference (--cref)

Keeps a consistent character across different images — one of the most important features for creators building visual stories, comics, or brand content.

Sarah walking through a forest, casual clothes, sunny day
--cref https://example.com/sarah-reference.jpg --cw 100

The parameter --cw (Character Weight) determines how strictly to preserve the character's appearance — 0 keeps only the style, 100 keeps every detail.

10 tips for professional results

Comparison — Midjourney vs Stable Diffusion vs DALL-E 3

The three leading AI image tools — each with different strengths:

Conclusion: If you want the highest aesthetic quality with the least effort — Midjourney is the choice. If you want full control, Fine-tuning, and LoRA — go with Stable Diffusion. If you already pay for ChatGPT Plus and want fast image generation with excellent text understanding — DALL-E 3 is enough.

Styles & generation modes

Midjourney v7 comes with several modes that change the basic aesthetic of every image. Understanding the differences between them saves dozens of attempts.

Raw Mode — --style raw

Midjourney's default adds "aesthetic processing" that makes every image look "pretty" and polished. Raw Mode disables this processing and produces images more faithful to the original prompt. When to use it: product photography, realistic images, architectural visualizations.

Niji Mode — --niji 6

A dedicated mode for Japanese anime style. Niji 6 is a collaboration between Midjourney and the studio behind Nijijourney. It produces professional-grade Anime results — Shonen, Shojo, Chibi and more. Useful for creating anime characters, Visual Novel images, and manga-style content.

a magical girl warrior with silver hair in enchanted forest
--niji 6 --ar 2:3

Personalization — --p

Midjourney can learn your visual "taste" based on images you rated. After 200+ ratings, --p adds a "personality code" to the prompt that biases results toward the style you liked. This is one of Midjourney's most unique features — most other tools have no equivalent.

Consistent Characters

One of the most common requests from professional users is the ability to keep the same character across different situations — for visual stories, comics, brand content, and Social Media. Midjourney v7 offers two main approaches.

Character Reference — --cref [URL]

You pass a URL of the character image you created, and Midjourney "adopts" its appearance into every future image. --cw (Character Weight) sets the strength of the effect: 0 = general style only, 100 = maximum preservation of details.

Style Reference — --sref [URL]

While --cref preserves a specific character, --sref preserves the style — the colors, lighting, texture, and overall aesthetic of a reference image. Suited to keeping visual Brand Consistency across a whole campaign.

product photography of luxury watch, dark studio --sref https://cdn.example.com/brand-style.jpg --sv 750 --style raw --ar 1:1

5 hands-on projects

Theory is good, but real learning happens in projects. Here are five defined projects you can start now — each with a full Prompt and a clear goal.

minimalist product photography, premium skincare bottle,
white marble surface, soft studio lighting, f/1.4 bokeh,
white background --ar 1:1 --style raw --v 7 --no shadows, reflections

minimalist logo for AI startup, geometric shapes, gradient
from purple to teal, clean negative space, vector style,
white background --ar 1:1 --style raw --v 7 --no text, letters

Panel 1: [character] waking up, morning light through window
Panel 2: [character] at coffee shop, reading newspaper --cref [URL] --cw 90 --ar 16:9

modern minimalist villa in Israeli desert, infinity pool,
golden hour, warm desert tones, photorealistic 8k
--ar 16:9 --style raw --v 7 --q 2

flat lay photography, tech accessories on wooden desk,
laptop, headphones, notebook, coffee, warm autumn tones
--ar 1:1 --sref [brand-style-url] --sv 500 --style raw

Cheat sheet — Prompt Formula & parameters

The full prompt structure

[Subject] [Action/Pose/State] [Environment/Setting] [Lighting] [Style/Medium] [Camera] [Quality] [Parameters]

Example:
a young woman [Subject] reading a book [Action]
in a sunlit cafe [Environment], warm golden hour light [Lighting],
cinematic photography [Style], 85mm lens shallow depth of field [Camera]
--ar 16:9 --style raw --v 7 --q 2 --no blur, noise

Full parameter table

Recommended style words

Summary & useful links

Midjourney v7 is currently the most accessible tool for professional-grade AI image generation. It requires no technical knowledge, no software installation, and produces results that surprise you every time. With an understanding of the parameters, Remix Mode, and Consistent Characters — the tool becomes a complete creative partner.

The key to success is experimentation and iteration. Do not expect a perfect image on the first try — Midjourney is a process of conversation with an AI system, and each iteration brings you closer to the result you wanted.