Content Writing with AI

AI can speed up writing many times over — but content written "at the push of a button" sounds generic, flat and soulless (what's known as AI-slop). The secret isn't to let AI write for you, but to write with you: it does the grunt work, you add the insight, voice and precision. Here's how.

The workflow — from idea to publish

1. Ideas: ask AI for 10 angles on a topic, and pick the best. You decide, not it.
2. Outline: build a skeleton — subheadings and key points. This is the step that determines quality.
3. Draft: let AI write to the outline, section by section. Several focused requests beat "write me an article."
4. Human editing: this is where the magic happens. Add real examples, opinion, personal experience. Cut filler.
5. Polish & SEO: title, meta description, keywords (see SEO with AI).
6. Repurpose: turn the article into posts, an email and a video (see Repurposing).

Tools — what to choose

• A general language model (ChatGPT, Claude, Gemini) — excellent for most needs, flexible and cheap. A good starting point for everyone.
• Dedicated writing tools (Jasper, Writesonic) — add templates, Brand Voice, SEO tools and team workflows. Worth it if you produce content at scale. See Jasper vs Writesonic.
• Prompts — quality depends on the prompt more than the tool. Use the prompt library and Prompt Engineering.

open_in_newTry Jasper open_in_newTry Writesonic

How to avoid AI-slop

• Give it a voice. Feed AI samples of your writing and tell it to mimic the tone.
• Add real experience. An example, a case, a number or an opinion only you can give. That's what AI won't know.
• Cut superlatives and filler. "In today's fast-paced world..." — delete. Get to the point.
• Vary your sentences. AI tends toward a uniform rhythm. Break it — short sentences alongside long ones.
• Verify facts. AI makes things up. Check numbers, quotes and links before publishing.

SEO & publishing

Good content needs to be found. Use AI to: research keywords, write titles and meta, and build a clear heading structure. But remember — Google rewards original, useful content, not volume. Quality over quantity. Details in the SEO with AI guide.

Common mistakes

• Publishing a raw draft. Unedited AI content = generic and suspect. Always edit.
• "Write me an article." A vague prompt = vague output. Give context, audience, tone and an outline.
• Ignoring facts. Publishing wrong information damages trust. Verify.
• Quantity over quality. 10 generic articles are worth less than one excellent one.